Jonathan Briskman / Sensor Tower:
State of Cellular 2025: in 2024, app downloads on iOS and Google Play dropped ~1% YoY to 136B, whereas income from IAP, paid apps, and video games rose 13% YoY to $150B — The cellular market is stronger than ever as we enter 2025, with a recovering cellular gaming market including to the speedy progress seen in non-gaming.
Jonathan Briskman / Sensor Tower:State of Cellular 2025: in 2024, app downloads on iOS and Google Play dropped ~1% YoY to 136B, whereas income from IAP, paid apps, and video games rose 13% YoY to $150B — The cellular market is stronger than ever as we enter 2025, with a recovering cellular gaming market including to the speedy progress seen in non-gaming. Learn Extra