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The Billboard Music Awards took an experimental, digital-only strategy to its ceremony this 12 months, and followers are asking organizers to “NEVER” do it once more.
The award present ― which has aired on varied networks through the years together with Fox, ABC and NBC ― diverted course from a standard broadcast or livestream on Sunday, opting as a substitute to share clips of performances and artists’ wins by way of Billboard’s web site and social media channels.
The BBMAs billed the ceremony as a “reimagined award show concept” this 12 months to “entertain fans with music and exclusive content,” based on a press launch.
Performances and acceptance speeches didn’t happen in a single venue and as a substitute occurred in numerous “global locations, in the midst of sold-out tours, and in custom venues,” organizers mentioned.
Critics on X, previously Twitter, weren’t pleased with the adjustments, pointing to the shortage of a livestream in addition to technical difficulties with the movies on Billboard’s web site.
Representatives of the award present in addition to Dick Clark Productions, the producer behind the ceremony, weren’t instantly obtainable for remark.
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